My partner, Denise, and I were tasked with creating social content for Pedigree and NUTRO, from Mars Petcare. On this account we have concepted, filmed, scripted, directed, edited and voice acted in service of proving that a small budget and limited resources don’t need to stop you from making work you love.
Pedigree Always-On Social
Pedigree’s desire to hop onto viral social trends and help share relatable pet parent truths gave us a lot of room to create playful, insightful content.
Nutro Always-On Social
When we were briefed on the account in September, Nutro’s TikTok account had under 200 followers, by April the follower count had increased by 7,400% to 15,000.
Video Content Creation
I was lucky enough to find genuine enjoyment in creating narrative pieces of video content for both brands, these are some of my favorites!