With Buy Now, Pay Later services being hotter than ever, Chase challenged us to create a campaign that spoke to the benefit of using an in-house service rather than a third party. We worked to come up with playful, light-hearted scenarios that showed how easy it is to use My Chase Plan and Chase Pay in 4 through the Chase Mobile App.
Film
We shot four spots to be cut down and used for :06, :15, and :30 spots.
Paid Social
We selected the most memorable still from each concept and used them as the foundation for a collection of static assets.